Press & media kit
Everything a journalist, analyst, or podcast producer needs to cover PropAlly. Copy is CC BY 4.0 — republish freely.
One-liner
Australian property portfolio software for landlords who want one dashboard for cash flow, ATO tax, and state compliance.
Short boilerplate
PropAlly is an Australian-built (Brisbane) property portfolio platform that gives residential landlords and investors one dashboard for cash flow, ATO tax, bond evidence, and state compliance — across every property they own, whether an agent manages it or they self-manage.
Long boilerplate
PropAlly is the property portfolio command centre for Australian property investors. Founded in Brisbane in 2025, PropAlly is owner-side software (as opposed to agency-side systems like PropertyMe or Console) that reads rental statements from Gmail/Outlook, aggregates cash flow across a whole portfolio, and adds the Australian tax and compliance depth individual investors need — Division 40 and Division 43 depreciation, per-state land tax, EOFY packs aligned to the ATO rental schedule, and bond authority workflows for all eight states and territories. PropAlly is free for one property and priced from AUD $9/month for larger portfolios. It is available on web, iOS, and Android.
Fast facts
- Founded
- 2025
- HQ
- Brisbane, QLD, Australia
- Platforms
- Web, iOS, Android
- Coverage
- All 8 AU states/territories
- Pricing
- Free · $9 · $19 · $35 AUD/month
- Target user
- AU landlords with 1–20 properties
- Data residency
- Australia
- MCP endpoint
- Yes — OAuth 2.1
Logo files
Story angles
- Owner-side vs agency-side software. PropAlly is built for the landlord, not the agency — a genuinely new category in AU proptech.
- AI + ATO compliance. Automatic reading of agent PDFs into Division 40/43 tax categories, cutting EOFY prep from days to minutes.
- Self-management wave. With management fees hitting 11%+, more Australians are looking at hybrid or self-managed portfolios — PropAlly is the toolkit for both.
- AI-native product. Ships with a full Model Context Protocol server so ChatGPT/Claude can be asked "how's my portfolio doing?" and get a real answer.