{
  "$schema": "https://propally.com.au/facts.schema.json",
  "name": "PropAlly",
  "legal_name": "PropAlly",
  "tagline": "Property portfolio command centre for Australian investors",
  "description": "PropAlly is Australian-built (Brisbane) software for property investors and landlords. One dashboard tracks cash flow, ATO tax, bond evidence, and state-specific compliance across every property. Works with any property manager, or none.",
  "url": "https://propally.com.au",
  "founded_year": 2025,
  "hq": {
    "city": "Brisbane",
    "state": "QLD",
    "country": "AU"
  },
  "contact": {
    "email": "support@propally.com.au",
    "support_channels": ["email"]
  },
  "social": {
    "twitter": "https://twitter.com/PropAlly_AU",
    "linkedin": "https://www.linkedin.com/company/propally"
  },
  "platforms": ["Web", "iOS", "Android"],
  "app_store": {
    "ios": "https://apps.apple.com/au/app/propally/id6763887487",
    "android": "https://play.google.com/store/apps/details?id=au.com.propally"
  },
  "audience": "Australian residential property investors and self-managing landlords (1–20 properties).",
  "coverage": {
    "country": "AU",
    "states_supported": ["QLD", "NSW", "VIC", "SA", "WA", "TAS", "NT", "ACT"]
  },
  "pricing": {
    "currency": "AUD",
    "billing_period": "monthly",
    "plans": [
      {
        "name": "Free",
        "price": 0,
        "properties": 1,
        "notes": "All calculators + BondShield. No credit card."
      },
      {
        "name": "Starter",
        "price": 9,
        "properties": 4,
        "notes": "All modules. Email Lite optional for $9/month (100 documents)."
      },
      {
        "name": "Pro",
        "price": 19,
        "properties": 10,
        "notes": "All modules. Email automation with 500 documents/month included."
      },
      {
        "name": "Business",
        "price": 35,
        "properties": 20,
        "notes": "All modules. Email automation with 2,000 documents/month included."
      }
    ],
    "addons": [
      {
        "name": "Email Lite",
        "price": 9,
        "notes": "100 documents/month. Available for Free and Starter."
      }
    ],
    "free_trial": true,
    "money_back": false,
    "schedule": "Web Founding pricing while the offer is open; see /pricing for current availability.",
    "founding_terms": "First 500 paid members: web price locked for 24 months from first payment, then 20% below standard while subscribed. App Store pricing differs.",
    "cohort_offer": "The separate founding beta cohort receives Pro free for 12 months after acceptance.",
    "document_credits": "Prepaid Doc Packs are available in the iOS app at the displayed App Store prices. Purchased credits are used after the monthly allowance."
  },
  "modules": [
    { "name": "BondShield", "status": "live", "description": "Timestamped condition evidence, NCAT/VCAT/QCAT-ready PDF packages." },
    { "name": "RentSmart", "status": "live", "description": "Rent ledger, expense tracking, monthly and annual owner statements." },
    { "name": "Cashflow", "status": "live", "description": "Per-property and portfolio cash flow with agent-fee tracking." },
    { "name": "PropertyTax", "status": "live", "description": "ATO-aligned deductions, Division 40 + 43 depreciation, EOFY packs." },
    { "name": "Investor", "status": "live", "description": "Negative gearing, yield, buy-vs-sell, equity tracker." },
    { "name": "Email Automation", "status": "live", "description": "AI reads Gmail/Outlook and files rental statements, invoices, notices." },
    { "name": "ComplianceTracker", "status": "beta", "description": "State-specific smoke alarm, pool safety, gas certificate reminders." },
    { "name": "InspectAI", "status": "beta", "description": "AI-generated condition reports from photos." },
    { "name": "StrataWatch", "status": "coming_soon" },
    { "name": "PropBot", "status": "coming_soon" },
    { "name": "TenantShield", "status": "coming_soon" }
  ],
  "integrations": {
    "email": ["Gmail", "Outlook"],
    "banks": [],
    "agencies": "Reads statements from any Australian agency (PropertyMe, PropertyTree, Console, Re-Leased, MRI, and PDF statements from all others)."
  },
  "differentiators": [
    "Owner-side (not agency-side) software — works alongside any property manager, or standalone for self-managers.",
    "Australian tax depth — Division 40 + Division 43 depreciation, per-state land tax, EOFY packs aligned to the ATO's rental schedule.",
    "State compliance built-in for all 8 states and territories, not just NSW/VIC.",
    "AI email automation reads any agency's statement PDF — no integration handshake required.",
    "Built in Brisbane by an active Australian property investor."
  ],
  "trust": {
    "data_residency": "Australia",
    "encryption": "TLS 1.3 in transit, AES-256 at rest",
    "compliance": "Privacy Act 1988 (Cth)",
    "financial_advice_disclaimer": "PropAlly provides tools and information only. Not legal, financial, or tax advice."
  },
  "mcp": {
    "endpoint": "https://jrrnossjzxyduqislwsr.supabase.co/functions/v1/mcp",
    "auth": "OAuth 2.1 (dynamic client registration)",
    "tools": ["list_properties", "get_property", "list_tenancies", "portfolio_summary"],
    "notes": "Read-only agent access to the signed-in user's PropAlly portfolio."
  },
  "canonical_urls": {
    "home": "https://propally.com.au/",
    "pricing": "https://propally.com.au/pricing",
    "features": "https://propally.com.au/features",
    "signup": "https://propally.com.au/signup",
    "llms_txt": "https://propally.com.au/llms.txt",
    "sitemap": "https://propally.com.au/sitemap.xml"
  },
  "last_updated": "2026-07-16"
}